About Tazart
Tazart is a free plant care app for iPhone — an AI plant identifier, watering reminders that adapt to your home, and an in-app plant doctor named after the word for leaf in Tamazight. It's made by a tiny team that thinks plant care apps should feel like a quiet companion, not a marketing funnel.
The name
Tazart · /taˈzart/
A Tamazight word with roots across North Africa. Across dialects it gathers around the idea of fig — the tree, the fruit, the orchard you tend by hand. We picked it because the app is about that same act: showing up for plants, again and again, until they fruit.
Dr. Afrao · /ˈafraw/
From afraw, the Tamazight word for leaf. "Dr. Afrao" is a brand-adapted spelling — phonetically the same, visually softer for Latin-script readers. A leaf is what you actually examine to diagnose a plant, so it felt right that our in-app plant doctor be named after one.
Why we built it
The first plant I ever killed was a peace lily I'd been told was "impossible to kill." It died on a windowsill that, I learned later, sat at about 80 lux — roughly the brightness of a hallway at dusk. The app I was using at the time had no idea. It just sent me reminders to water it.
Tazart started there: with the obvious idea that a plant care app should know something about your home. A photo to identify the species, a lux reading from the camera, a weather pull from the day's forecast — and suddenly the schedule it gives you is real, not a generic calendar.
The harder problem was the tone. Most plant apps treat care like a productivity sprint — streaks, badges, push notifications that nudge you toward the paywall. Plants don't work like that. So we built Dr. Afrao the way we'd want to be talked to about a leaf we're worried about: in full sentences, without judgement, and with the photo as context.
Tazart is small and indie. We don't have ad revenue, growth loops, or VCs to feed. The free tier is the product, Pro unlocks the bits that don't fit free, and the inbox is the roadmap. If you've made it this far in the page, please write us — we'd love to hear from you.
Ailan, founder of Tazart
Indie · Since 2026
What we believe
The plant identifier, watering reminders, plant doctor, and light meter are free for everyone — not a 7-day tease. Pro lifts the limits for power growers; the free tier is the product, not the trial.
Plant photos pass through our own Cloudflare proxy on the way to the AI. We hold the keys, we don't log your message bodies, and we don't sell or train on your data — full stop.
A plant care app should feel like the windowsill it lives next to: warm, considered, never noisy. Every screen, illustration, and notification gets the same craft as the AI underneath it.
When you write to support@tazart.app, you reach a person — usually the same day. No bot triage, no tier-1 deflection. We learn most of what we need from those threads.
Different by design
We respect the apps that came before us — they built the category. The table below summarises where Tazart goes further, based on the public information available for each app at the time of writing.
Sources: each app's public App Store description, official site, and (where applicable) public help docs as of April 2026. Spotted something we got wrong? Email support@tazart.app and we'll fix it.
Reach the founder directly. We try to reply the same day, Monday through Saturday.